Seo hats

SEO Hats

Seo hats

Seo hats refer to different optimization techniques are:

  1. White hat
  2. Black hat
  3. Gray hat

White hat SEO:

  • White hat SEO is the best way to optimize the website but takes a longer time to obtain results.
  • It follows Google Webmaster Guidelines.
  • It helps every Search engine optimization to optimize and manage websites.
  • Avoid content duplication, keyword stuffing, broken links, and SEO spam.
  • White hat SEO has a lower risk when compared to other hats.
  • It provides security, there is no chance of penalty and it gives user credibility.

Black hat SEO:

  • Black hat SEO does not follow Google webmaster guidelines.
  • Its main aim is to rank the website in a short time.
  • Black hat SEO uses various techniques to rank the website are:
  1. Cloaking
  2. Doorway pages
  3. False redirects
  4. Hidden text and links
  5. Duplicate content
  6. Purchasing links

Cloaking:

  • Cloaking is a technique used to show content for Spider or Google bot is different than the content showing to the users.
  • This is one of the methods to rank the website in a short period.
  • In this technique, there is no relevant content for users is only for search engines to rank the website.

Doorway pages:

  • Doorway pages are having multiple landing pages but achieve goals are the same.
  • All domains have the same content with slight variations.
  • Every landing page are having the same content but differs with geographical location.
  • It helps only for search engines, not for users.

False Redirects:

  • Visitors are clicking Url for a certain page but it's moving into another web page called redirects.
  • The redirect method is not bad SEO, it's helpful for website owners and developers.
  • When a website is under maintenance mode, so that time we can use the redirect method for users to reach a new destination.

Hidden text and links

  • A hidden text and links do not visible to the user, it is visible only for search engine.
  • This technique is used to rank the website sooner.
  • It is against the Google Webmaster Guidelines.

Duplicate content:

  • Duplicate content refers to two websites having the same content.
  • Search engines do not have the knowledge to identify the original website.
  • Google search engine removed the domain from search results or a penalty will be given to the website owner.
  • This method also does not follow the Google Webmaster Guidelines.

Purchasing links:

  • Purchasing links is a bad SEO technique. Google Webmaster Guidelines will not follow this method.
  • This technique helps to rank the website faster, but if we caught a site that is excluded from search results.
  • Paid links affect the Google search results.

Gray Hat SEO:

  • The gray hat SEO technique helps to rank the site in the Google search results faster.
  • Some of the factors used to follow in the gray hat SEO are:
  1. Keyword stuffing
  2. Buying reviews
  3. Negative Seo

Keyword Stuffing:

  • Keyword stuffing refers to the same keyword or phrase often in the webpage to rank the site in the search engine.
  • In a single webpage, the maximum keyword limit is 3 to 5.
  • If we are stuffing with the same keywords in the entire webpage called negative SEO.

Buying reviews:

  • Paid reviews are not a good way of ranking in the search results.
  • To rank, the site is important to focus on content quality.
  • Avoiding these techniques is very crucial for organic ranking.

Negative Seo:

  • Negative SEO does not follow Google webmaster guidelines.
  • The webpage has keyword stuffing, spam content, spam links, buying links, and poor content quality.
  • It will affect ranking in the google search results.